Primary Colors

Retail giant, Gap Inc. will be known for more than cheap tees and basic neutrals. In something of a marketing ploy, Gap has partnered with indie musicians and film makers to give your favorite colors a voice. Colors were first assigned to musicians to do with what they will, and then the songs were given to filmmakers for interpretation in the music video. Art comes full circle.

Needless to say, my favorite is Black/White which was assigned to The Raveonettes. They swish up Black & White quite nicely. The director for the music video, Chris Do, did an amazing job capturing the essence of the song. How many times have you wondered what would happen if you got high on acid and wandered through the marshes at twilight? Black & White, my friends. This is what would happen:



Other musicians on this project include Dntel (Red), Swizz Beatz (Green), Marie Digby (Yellow) and The Blakes (Blue).

Head over to The Sound of Color to watch all the videos and download all songs for free until March 15!